STAND OUT! was started by Alisa Chung, an artist struggling to find work. She decided she would instead sell her artwork as products. She thinks of her store's products as works of art that express her personal philosophy. Originally struggling with self-identity and an urge to conform, she realized it made her really unhappy. She decided to combine her experiences with depression and loneliness with an interest in Japanese fashion. This made artworks that stand out from the crowd and she realized that the only right path was the path you make for yourself. With a bright future ahead, she hopes she can help others find a way to express themselves and build a community of people who also don't want to conform and want to STAND OUT!